About

The relative who provides

From the Shona word muroora - the family member who supports and provides for the household.

What we are

A neighbourhood retailer in Mutare that sits between the way shops here have always worked and the way people buy now. There is a storefront, an online catalogue, and delivery - and you can use whichever of the three suits the day you are having.

The name is the whole idea. A muroora is the family member who supports and provides for the household. That is the job we are trying to do for the households we serve, and for the families abroad who are trying to do it from a distance.

Muroora Mart is part of Pineberry Holdings.

Based
Mutare, Zimbabwe
Trading since
2025
Delivery
Same day
Serving
Local & diaspora

What we hold to

  • Reliability

    Customers depend on consistent product availability and service delivery.

  • Integrity

    Transparent pricing, honest communication, and ethical supplier relationships.

  • Inclusivity

    Services designed to serve all community members, regardless of income level.

  • Innovation

    Continuous improvement of the digital platform and how delivery actually works.

  • Community

    Every operational decision reflects a commitment to Mutare’s wellbeing.

And how we decide

  • Accessibility

    Making daily necessities available quickly, conveniently, and without geographic constraint for Mutare residents.

  • Affordability

    Sustaining competitive pricing on essential goods to serve households across all income brackets.

  • Community support

    Strengthening transnational family bonds by enabling diaspora-supported household provisioning.